For Charity!

A few weeks ago I caught a disaster movie marathon at a local theater, the centerpiece of which was Irving Allen's disaster epic “The Towering Inferno”. “Inferno” is a movie on a grand scale, and is first and foremost proof that viewers had an obsession with procedural dramas well before “Law & Order”. There are some things that are a little dated, but what sticks out the most are some rather clunky dialogue bits – ones that don't advance plot, deepen characters or stakes, and are often uttered by random characters: for example a shot of people evacuating the building holds on an older couple who say that there were supposed to be fire drills, but none were ever conducted. There is a clear point to the movie – entertainment, but the filmmakers took the opportunity to deliver important (though not subtle) messages about fire safety.

As artists, our goal is often very basic – to entertain (or on a deeper level, illustrate on the human condition). This doesn't make what we do normally ignoble or unvirtuous; something could be said for providing laughter to the masses, but often that is as far as we go. The possibility is there to do something good with our craft either by message (even if it is the hamfisted approach that “Inferno” takes) or by product. Improv is actually a very useful tool for both kinds of change – it is unique in that it is able to instantly change to meet developing pop culture, news, or social changes as well as being an exceedingly populist craft in that its inspiration is derived directly from audience influence.

I've now organized two different improv charity shows, and I firmly believe that this craft can be very useful for doing good, and appropriately so – it is the most populist art form, one where even the objective audience gets to participate and also because it is cheap to produce. Most improvisers are used to doing gigs for no money, so you typically can get away without having a limited (or no) performer's budget; the only true cost that you won't be able to escape from will be space rental. If you want to do a charity show, you can always look into cheap options: the first show I produced was on a university campus and because we were a student organization, we could rent a very large, very nice space on a Saturday afternoon for no cost. With enough logistical working and sufficient advance notice, you may even find a space willing to allow you to use their usual space for free. (People are very rarely loathe to help out a cause, they usually just lack the initiative.)

As for the show itself – I recommend the simpler, the better. You may have a fantastic, high concept idea that you have been just dying to put in front of an audience, but the key is to make the show lean & accessible. Something fun, and light – with emphasis being on things that anybody can step in and enjoy – is better. Save your new, experimental 'prov for your regular showcases. What can often work well is a drawing: at the university show, we had a bunch of local businesses donate some gift certificates and the like which we raffled off (mostly because university regulations prevented us from selling tickets, so this was how we raised money). For the current show, we're just charging admission, and everything over cost (which is, with free actors, only space rental) we're donating. Beyond that you just need to market the hell out of it. Unfortunately for productions like ours, which have limited budgets, you need to get creative, but the internet actually provides a bunch of cheap alternatives which have varying levels of success. Any free print listing is a must get, but never underestimate the power of word of mouth; the strange energy of these kinds of shows is a product of the “special” or “one-time-onliness” factor, but also the rather common desire among people to help others, especially if you're giving them something in return (that's the performance!).

Now, go out and spread some cheer; for charity!